The HotUGC Blog
Tips, insights, and strategies for creating high-converting UGC content with AI.
Social Media
12 TikTok Hook Formulas That Stop the Scroll
Your ad lives or dies in the first 1.5 seconds. These 12 battle-tested hook formulas consistently drive the highest watch-through rates and conversions across TikTok ads.
Noa BermanJan 9, 20266 min read
Social Media
Reels vs. TikTok Ads in 2026: Platform Data, CPMs, and Where to Put Your Budget
We analyzed performance data across both platforms to answer the question every media buyer asks: where should I allocate my short-form video budget? The answer depends on three factors.
Noa BermanDec 26, 20256 min read